Procella Audio loudspeakers
Home _  _ Loudspeakers _  _ System Configurations _  _ Clients _  _ News, Events _ _ History _  _ Contact Us


First designs of the Procella audio speakers
First design sketches for the P8 and P15

Procella Audio - history

The first version of the speakers that were later to become the Procella Audio speakers, were designed in 2005 by Anders Uggelberg for the DTS Theatre at the DTS Europe headquarters in Twyford, some 20 miles west from London’s Heathrow airport in the Thames Valley area in Berkshire, England.

The DTS Theatre outside London, UK
DTS Theatre with Procella Audio system

Anders Uggelberg was then the Director of Cinema Technology for DTS Europe. When the expansion of the DTS offices brought the opportunity to build a state-of-the-art in-house preview cinema, Anders was asked to design this facility. Anders is a THX trained and certified cinema designer with a long track record as both a cinema designer and as a speaker designer. With over 300 cinemas and professional studios to his name and his first speaker design dating as far back as 1978, this in-house assignment for DTS Europe was nothing short of a dream job for Anders.

Some of the cinemas and studios Anders designed:
  • Sandrews ‘Biopalatset’ screen 1, the first THX approved cinema in Scandinavia
  • EuropaStudios ‘THX-mix1’, the first THX approved mix room in Scandinavia
  • Kinopalatsi, the first THX certified cinema in Finland
  • SF Bio ‘Filmstaden Sergel’, the largest multiplex in Sweden
DTS Theatre Procella Audio The specific requirements for the DTS Theatre asked for a medium size room of about 30 seats, with superior audio and video capabilities from both cinema and home entertainment sources, such as 35mm film, e-Cinema, and movies and music from DVD, in every existing DTS surround sound format. On top of that, the room had to be capable of taking in new technologies as they would come along, such as the expected Digital Cinema (DCI) standard and new optical disc formats such as HD DVD and Blu-ray Disc.

The first compromise that needed to be found was the type of speakers and the layout of the speaker system. With the different requirements from the cinema and the home entertainment side of the company, DTS needed a speakers system that could handle both with equal capability and prowess. As no such speaker system could be found in the market, Anders and his colleague Gerben Van Duyl decided to design the speakers themselves, based on the exacting requirements of the DTS Theatre. Rather than compromising ‘down’ to a lowest common denominator, the design was aimed ‘up’ at the highest common denominator between the cinema and home entertainment requirements. Taking the best of both cinema speaker design and HiFi home speaker design, Anders improved on both through meticulous acoustic design, careful selection of the very best driver components, sophisticated mathematical modeling and finally, performance testing and optimising. This design was finalised and built by a specialist speaker factory in Sweden and installed in the DTS theatre in the summer of 2005.


DTS Theatre, Procella speakers being installed
DTS Theatre Procella installation

The system was based around a few key principles: the use of identical speakers for the screen channels and for the surround channels providing 'identical voices' around the room; the use of closed box cabinets for superior transient response and group delay characteristics compared to bass reflex cabinets; the use of a constant directivity waveguide and carefully matched crossovers for superior dispersion characteristics; the use of a three way system using ideal components for bass, mid and high; the use of professional quality, high-efficiency drive units capable of superior dynamic range and ultimately SPL (if so desired); the use of professional audio controllers or Digital Signal Processors (DSP) which control all of the audio in the room and allow very detailed fine-tuning of the acoustical result.

As the DTS Theatre was being built and the speakers were being installed, Anders decided that his now rekindled love for designing cinemas and speakers was too strong and he left DTS Europe, to start working as an independent designer again.
BAFTA Mask logo The first project that Anders designed was for the BAFTA in London, where DTS helped implement a 7.1 system in the Run Run Shaw room. It brought Anders and Gerben back together again as a project team, as Gerben was the project manager for this installation.

Uggelberg and Van Duyl (who is a BAFTA Sound Chapter member) at the BAFTA install

Uggelberg and Van Duyl at the BAFTA

The successful implementation of the speaker design at DTS and at the BAFTA prompted Gerben to start thinking about a commercially available speaker system based on the learnings from the original design. A few phone calls later between Gerben and Anders, and the comprehensive re-design of the Procella Audio speaker system had begun.

In June of 2006, the second generation Procella Audio speakers were built and launched at the CEDIA Expo 2006 exhibition in London by the UK distributor for Procella Audio, Pulse Marketing.
HiFi News logo In September 2006, DTS sponsored a Procella Audio equipped demo room at the HiFi News Show in Heathrow, London. The system consisted of a Procella Extended configuration, totalling three P815 screen speakers, six P8 surround speakers and six P15 subwoofers. After a gruelling 24 hour set-up effort by Procella, DTS, Pulse and Yamaha engineers, this room wowed the crowds at the show. The second day a small, glass trophy appeared in the room, courtesy of HiFi News. The system had won the Best Demonstration In Show award.

GerbenVan Duyl with HiFi News Award

Today, Procella Audio Ltd supplies high quality speakers systems to professionals and consumers around the world who want to build small cinema rooms, preview theatres, recording studios or home cinemas with the same exacting audio quality as the DTS Theatre.

In many ways the Procella Audio speakers are the same as the speakers built for the DTS Theatre. However, they are different and better as well. The Procella Audio speakers are a complete re-design, resulting in better cabinet designs and shapes; they are available in high quality paint finishes and veneer finishes; they deploy better mid-range woofers for the critical mid-range frequencies and they enjoy many acoustical improvements, all resulting in even better audio quality...

"in mare irato, in subita procella, invoco te nostra benigna stella" - Gabriello Chiabrera (1552-1638)
ICEpower is a trademark of Bang & Olufsen ICEpower a/s
The 'Procella Audio' name and the Procella Audio Ellipse logo are trademarks of Procella Audio Limited.
Copyright © 2006, 2007, 2008 Procella Audio Limited.